This article covers what social marketing is and the benefits it can have on your business. It also goes over how to use social media as a tool for business and some of the more popular social marketing tactics that businesses use. WHAT IS SOCIAL MEDIA? Social media platforms are websites and applications where people can connect with others to share information, ideas, and feelings. The term “social media” is often used interchangeably with the term “social networking.” Social networking sites allow users to create profiles, add friends, exchange messages, and upload photos. However, the most common use of social media platforms is to share content. This content can be anything from a blog post to a photo album. There are many social media platforms, but the most popular include Facebook, Twitter, LinkedIn, Google+, and YouTube. Each platform has its own set of features and restrictions. In this article, we will discuss the basics of social media: what it is, how it works, and why it ...